Sustainable Sourcing

Naini nursery and saplings

Sustainable
Sourcing

Sustainable Sourcing

Responsible sourcing is at
the heart of everything we
do. By working closely
with farmers and using
sustainably sourced raw
materials, we have built
a fibre supply chain that is
reliable, resilient, and
environmentally responsible.

Responsible sourcing is at the heart of everything we do. By working closely with farmers and using sustainably sourced raw materials, we have built a fibre supply chain that is reliable, resilient, and environmentally responsible.

A Diverse & Sustainable Fibre Mix

We use a combination of agricultural residues, renewable raw materials,
and industrial by-products to reduce waste and optimise natural resources.

Our Fibre Sources Include:

Agricultural residues
such as bagasse
and wheat straw
Plantation-grown
eucalyptus, poplar,
and bamboo
Veneer chips
sourced from the
plywood industry

Our Fibre Sources Include:

Agricultural residues
such as bagasse
and wheat straw
Plantation-grown
eucalyptus, poplar,
and bamboo
Veneer chips
sourced from the
plywood industry

100% Farmer-Sourced
Wood & Bamboo

All the wood and bamboo used in our operations is sourced from Indian farmers.

Our agro-based sourcing model enables us to:

  • Ensure a stable and reliable fibre supply
  • Maintain better control over cost and quality
  • Reduce dependence on imported raw materials
  • Strengthen long-term partnerships with farming communities
Farmer-grown plantation used for sustainable sourcing

Supporting Sustainable Forestry

To secure future fibre availability, we have developed an integrated plantation
programme that benefits both the environment and local communities.

Our Initiatives Include

Operating our own nursery for high-quality eucalyptus and poplar clonal saplings
Supplying saplings directly to partner farmers
Providing end-to-end technical support throughout the plantation lifecycle
Creating livelihood opportunities for rural communities
Promoting sustainable forestry practices
Nursery houses and sapling trays at Naini

Certified & Fully Traceable

Our sourcing practices are backed by internationally recognised certifications that ensure responsible forest management and complete traceability across the supply chain.

Our certifications include:

  • FSC Chain of Custody Certification
  • FSC Forest Management Certification

These certifications reinforce our commitment to responsible sourcing, sustainable forestry, and transparent operations.